How it runs

One department a week.

Thursdays at 11:00 a.m. Central, sixty minutes on Google Meet. Run by John Dye and the DriftWrx team. The four weeks repeat every month, so you can start any time.

01The Rotation

The four weeks.

01 / Week one

Brand

Positioning, your site, and how a contractor hears what you sell.

You leave with: A positioning statement and three proof points.

02 / Week two

RevOps

Pipeline, forecast, CAC and payback, in your Runway model.

You leave with: A baseline you trust and the two levers worth pulling.

03 / Week three

Lifecycle

Onboarding, retention, and expansion.

You leave with: A thirty-day onboarding plan and one expansion motion to test.

04 / Week four

Demand

Paid, partners and distributors, events, and SDR coverage.

You leave with: A channel plan with a target cost per lead.

02The Session

The session.

0 to 10

How we do it

How we run this at our own platforms.

10 to 45

One member's business

Real numbers on the screen, worked through with the group.

45 to 60

Next steps

Everyone names what they're changing before next week.

03Recordings and Guests

Recordings and guests.

Every session is in the archive within a few days. You can send a question ahead and watch the answer later.

A few times a cycle, a guest joins: usually a contractor or distributor who has bought the software, or a founder a stage ahead.

Apply

Apply

Tell us what you're building and where it's stuck.