
Most construction tech founders get the product working and then stall. Who to sell to, what to say, what to spend, what to fix first.
The WorkShop works through it with you, one part of the business at a time, using the same playbook we run at our own platforms. You do the work. We tell you what comes next.

Getting the product to work is the hard part, and you've done it. What comes next is a different job: finding the buyers, saying the right thing, spending in the right place, and building the team that keeps it growing.
That's the work we do every day at the platforms we back. The WorkShop is how we share it with founders who want to run it themselves. Bring your real numbers and your real problems, and we'll work through them with you, every week.
If that sounds like where you are, I'd like to read your application.
Thursdays, one department at a time.
Recorded and sorted by topic.
Burn, runway, hiring, and CAC, with your numbers.
Building for the same trade, sharing what's working.
Founders with a live product who aren't sure what to do next. You've worked in the trade, or someone building with you has. You can make decisions on positioning, pricing, and pipeline, and you'll do the work between sessions.
We read every application and reply either way.
Month to month. Cancel any time.
Accepted seats hold for fourteen days.
Members-only archive.
We don't run your go-to-market for you.